Hannah in Series 1

ITV have confirmed that they have cancelled Primeval. The ailing UK TV channel that is currently desperately trying to get the government to hand over some of the BBC’s licence fee after having to lay off 400 employees cannot afford to keep the show. Primevals ratings have been slipping since the end of series too and its expensive special effects have made it too costly to keep making. Cynics (like me) might suggest it was ITV’s deliberate plan of putting Primeval up against the BBC’s more successful early evening television that has caused its downfall. Like always rather than attempting to maximise their own viewing figures ITV’s management attempt to beat the BBC at their own game and as always lost out. As much as I enjoy Primeval it just couldn’t compete with the likes of ‘Doctor who’, ‘Merlin’ and ‘Robin Hood’. No doubt ITV will put the money they save into 5 new talent competitions or reality TV shows.

I guess the plan of not showing Hannah Spearritt in her undies every episode backfired didn’t it? I mean look at the viewing figures. Series 1 had Hannah in her knickers almost every episode and viewing figures were good. With Series 2 they decided that showing Hannah and her tight little bottom every episode was gratuitous and they banned it. Not dialed it down outright banned it. Showing a monumental miscalculation in the sophistication of the average ITV viewer in the process. Series 2′s viewing figures begin to slide. What do they do to recover? Do they get Hannah’s buns out on display again? No. Do they get Lucy Brown to wear tight fitting tops and ill-fitting bras? No. They get rid of half the cast, dress Hannah like a lesbian and give us some soapy romances instead. They even stopped Juliet Aubrey from flashing her ample cleavage in every scene. So now the show was totally child friendly. I guess the viewing figures revealed who the real audience was.